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# RIESTER Influence

Traditional, Advanced, and Unexpected Communications

## Sitemaps

- [XML Sitemap](https://riesterinfluence.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News](https://riesterinfluence.com/news/)
- [Influence Digital Communications Practice Grows](https://riesterinfluence.com/influence-digital-communications-practice-grows/) - The Influence digital broadcast team launched several new client shows this spring, including Always on Call, a bi-monthly video podcast that features honest conversations about what it’s like caring for a loved one with Alzheimer’s, and Healthcare Policy Pop, designed as a communications tool to reach Congressional health staffers every Tuesday and Thursday morning. Influence is
- [Next Gen StratComm Pros](https://riesterinfluence.com/next-gen-stratcomm-pros/) - A fun award: Robert Johnson, Influence partner and communications professor at American University in Washington, DC, teaches a capstone class helping students understand real-world communications challenges by working with actual clients. This past semester, Johnson led his PR capstone class to victory in the Public Communication Capstone Awards by introducing them to Bethel Woods Campground and
- [Influence Wins Big this Award Season](https://riesterinfluence.com/influence-wins-big-this-award-season/) - Not the Oscars, but way more fun. It’s a big honor to be selected by your StratComm peers as among the best of the best in innovation, creativity and connecting with audiences.Recently, Riester Influence was awarded a 2023 Bronze Anvil of Commendation Award by the Public Relations Society of America (PRSA) for developing and producing
- [New Podcast Alert: Green 2.0](https://riesterinfluence.com/new-podcast-alert-green-2-0/) - Our client, Green 2.0, works to break down systemic barriers in the environmental sector.
- [Perky Media Relations](https://riesterinfluence.com/perky-media-relations/) - Sipping copious amounts of coffee gets us through our days, but it’s even sweeter with a rockin’ client like Oakland Coffee, founded and fueled by the band Green Day. The brand packs bold favors inside fully compostable, plant-based bags and single-serve cups. Good for the tastebuds and the environment! Riester Influence’s caffeinated media relations pros
- [Influence Partner Publishes New Book on Media Relations](https://riesterinfluence.com/influence-partner-publishes-new-book-on-media-relations/) - Influence Partner Robert Johnson has released a new book, based on lessons from 44 years of television and newspaper cameras in his face (sometimes even bumping his nose).

## Pages

- [Home Page](https://riesterinfluence.com/) - Riester Influence is a DC-based strategic communications firm that helps busy private and public sector leaders with advanced, traditional and unexpected communications tactics to engage their audiences and succeed in their advocacy efforts.
- [About Us](https://riesterinfluence.com/about-us/) - About Us The Influence team are campaign operatives, analysts, trend setters and journalists, with decades of experience in the most unique and highest-profile issues of the day. The Influence Team These are the people you want in your war room. Mirja Riester Founder & Partner Click Here Summer Johnson Founder & Managing Partner Click Here
- [Government](https://riesterinfluence.com/government/) - Government Communications Solutions for the Public Sector Company Data Riester Public Affairs is a woman-owned small business based in Arlington, VA that deploys strategic messaging, targeted media relations, creative brand journalism tactics, and digital advocacy methods to solve communications challenges. Legal Name: Riester Influence, LLCDUNS: 117474222CAGE: 8LGE2Contract Vehicles: Accepts government credit and purchase cards.Certification: WOSBAddress:4075 Wilson Boulevard,8th Floor, #856Arlington, VA

## Case Studies

- [A Daily Newscast Helps an Association Client Communicate to its Busy Membership and Grow its Influence](https://riesterinfluence.com/a-daily-newscast-helps-an-association-client-communicate-to-its-busy-membership-and-grow-its-influence/) - Riester Influence proposed a daily, 5-minute audio newscast as the medium to deliver the association’s news in a mobile, on-demand format.
- [Influence Maximizes Impact, Influence and Reach of an Advocacy Group’s DC Fly-In](https://riesterinfluence.com/influence-maximizes-impact-influence-and-reach-of-an-advocacy-groups-dc-fly-in/) - An advocacy client planning a member Fly-in enlisted Riester Influence to maximize its efforts, amplifying the smaller-sized Fly-in and support its legislative agenda.

## Projects

- [Influence Maximizes Impact, Influence and Reach of an Advocacy Group’s DC Fly-In](https://riesterinfluence.com/project/influence-maximizes-impact-influence-and-reach-of-an-advocacy-groups-dc-fly-in/) - Objective An advocacy client planning a member Fly-in enlisted Riester Influence to maximize its efforts, amplifying the smaller-sized Fly-in and support its legislative agenda. Strategy Riester Influence worked with the client to establish messaging and measurable goals, and developed a custom Fly-in organic campaign, using out-of-the-box tactics to engage the target legislative audience, spreading the
- [A Daily Newscast Helps an Association Client Communicate to its Busy Membership and Grow its Influence](https://riesterinfluence.com/project/a-daily-newscast-helps-an-association-client-communicate-to-its-busy-membership-and-grow-its-influence/) - Our team helped solve a communications challenge for client with a need to communicate with its high-profile and time-pressed audience of public health officials, during the COVID-19 pandemic.

## Teams

- [Safiya Gallaghan](https://riesterinfluence.com/team/safiya-gallaghan/) - Safiya Gallaghan is a multimedia designer local to Washington, DC. She works with Influence clients to develop powerful brand journalism pieces. Safiya grew up in Durham, North Carolina, where she attended the Full Frame Film Festival, which piqued her interest in documentary filmmaking. She went on to study visual arts and graduated with a Film
- [Hannah Woulfe](https://riesterinfluence.com/team/hannah-woulfe/) - A creativity powerhouse, Hannah takes client concepts from paper to a finished product. She’s a studio artist and former college radio DJ who brings her flair to content production and media relations. Hannah works with clients to find their unique voice through script writing, interviews, and overseeing quality control on each project. Hannah keeps client
- [Janson Silvers](https://riesterinfluence.com/team/janson-silvers/) - Janson never wants to see “white stuff” again, thanks to years of on-camera reporting for local TV news stations up and down the eastern seaboard. For Riester Influence clients, he uses those skills daily servicing clients in brand journalism and media relations. Janson holds a degree in Communications from Western Carolina University with concentrations in
- [Robert Johnson](https://riesterinfluence.com/team/robert-johnson/) - For more than forty-three years, Robert Johnson has reported, managed, or campaigned issues on stages of all sizes, working with reporters covering local communities, and national and global issues. Partner and Strategic Communications Officer of Riester Influence, Robert develops strategies to communicate important information to target audiences, and directs successful campaigns for dozens of clients
- [Mirja Riester](https://riesterinfluence.com/team/mirja-riester/) - Well-known for her laser accuracy in research, messaging and trend spotting, Mirja brings the European method of brand planning and strategy to back strategic communications campaigns for Riester Influence clients in Washington, DC. For more than 30 years, Mirja has personally led research teams for some of the biggest behavioral change challenges around the world.
- [Christina Borrego](https://riesterinfluence.com/team/christina-borrego/) - Christina is a bilingual, seasoned public relations professional who started her career in internal communications while simultaneously working in a newsroom. Christina develops strategic communications campaigns to target particular audiences and is a master at designing editorial strategies that are timely and designed for the current fast and saturated information cycle. Christina’s involvement directly attributes
- [Alan Perkel](https://riesterinfluence.com/team/alan-perkel/) - Alan works with Riester Influence clients to develop exceptional strategic digital campaigns. A master of UX strategy, CRM and mobile technology, he identifies emerging opportunities - or develops brand new tactics from scratch - to help clients tell their stories to audiences. Alan has spent years leading campaigns for the biggest brands in the private
- [Tim Madden](https://riesterinfluence.com/team/tim-madden/) - Some of the best ears in the business are attached to Tim Madden. Tim leads audio production for Riester Influence, managing a busy daily production schedule for newscasts, podcasts and other brand journalism products, ensuring the quality of client products is on par with the major news organizations. Tim earned a Masters in Audio Engineering
- [Summer Johnson](https://riesterinfluence.com/team/summer-johnson/) - Early in her career, Summer was called a media bulldog, and she’s proudly carried that moniker from post to post. She is known for her ability to shape an issue into something audiences care about and implant it into the news cycle. For the last twenty-three years, Summer has led and developed national strategic communications

## Testimonials

- [Senior Public Relations Leader](https://riesterinfluence.com/testimonials/senior-public-relations-leader-major-association/) - We’ve seen growth in newsletter click and open rates and elevation as a key thought leader in the field.
- [Senior Director, Marketing and Communications, Major Healthcare Association](https://riesterinfluence.com/testimonials/senior-director-marketing-and-communications-major-healthcare-association/) - The Riester team are true strategy partners. Their thoughtful approach, responsiveness, and willingness to work collaboratively is one reason why our podcast resonates with our audience. They ask the right questions… and take the time to understand why the topics matter. As a result, our podcast is one of our top communication vehicles and has
- [Executive Director, Association](https://riesterinfluence.com/testimonials/executive-director-association/) - During this unprecedented time in public health, we have come to rely on Riester to provide our organization with professional communication services that help to educate, inform, and assist our national network of public health partners in understanding and overcoming urgent communication challenges.

## Services

- [Custom Brand Journalism](https://riesterinfluence.com/service/custom-brand-journalism/) - Creative Content Development Audio and Video Podcast Packages FlashCAST™
- [Custom Newsroom Development](https://riesterinfluence.com/service/custom-newsroom-development/)
- [Media Coaching and Training](https://riesterinfluence.com/service/media-coaching-and-training/)
- [Message Analysis and Mapping](https://riesterinfluence.com/service/message-analysis-and-mapping/)
- [Policy Communications](https://riesterinfluence.com/service/policy-communications/)

## Categories

- [Latest News](/category/latest-news/)