Mirja Riester

Well-known for her laser accuracy in research, messaging and trend spotting, Mirja brings the European method of brand planning and strategy to back strategic communications campaigns for Riester Influence clients in Washington, DC. For more than 30 years, Mirja has personally led research teams for some of the biggest behavioral change challenges around the world. Her interest in health and wellness has led to exceptional contributions to clients in public health and healthcare, including a campaign to prevent methamphetamine addiction among women that were licensed by the White House Office of National Drug Control Policy; a national HIV awareness campaign for Gilead Sciences, and one of the nation’s most successful tobacco awareness, prevention, and cessation campaigns. In 2016 Ad Age named Mirja the Ad Person of the Year.